15/10/2013

Läer Couture

A few months ago I was asked by a young fashion label from Hannover called Läer Couture to shoot their first lookbook. The style of Läer Couture is very classy and elegant so we decided to give the pictures a pure and straight but also soft atmosphere. I was happy that we were able to hire Lena Melcher from Modelmanagement to be the face of the campaign because she absolutely matched to our vision. It's always important to find the perfect model, but it is even more important to have someone who really goes with  the atmosphere you want to create if the set is very clean. Josephine from Läer Couture was totally relaxed and funny and it was a pleasure to work with her.


Lookbook for Läer Couture
Paper Blossom
Model is Lena Melcher / Modelmanagement
Hair and Make Up / Jamal Musa
Assistance and Styling / Scarlett Langhorst
Illustration / Agnes Pauline Pielka



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